Background Career development is essential for modern professionals, especially in the competitive and ever-changing job market. Traditional career development services often rely on expensive career coaches or consulting agencies, which is unaffordable for many young professionals or small busine
Problem Statement
User Pain Points:
Lack of affordable personalized career advice: Many professionals, especially young people who have just entered the workplace, cannot afford the cost of hiring a career coach.
Lack of efficient career development tools: Most existing career development tools focus on one aspect (job hunting, resume optimization, etc.) but cannot provide comprehensive career planning advice.
Lack of soft skills and psychological support: Career development is not just about skill improvement. Workplace stress and emotional management are also key to workplace success, but such support services are rare.
Market Demand:
Modern professionals need a tool that can provide them with long-term and continuous support to help them develop career plans and cope with workplace challenges.
Professionals want to get advice at any time, regardless of location, time, and cost.
Development process Requirement analysis
Through interviews and questionnaires with potential users (including young professionals, job seekers, freelancers, etc.), we deeply understand the user's pain points and needs and clarify the application's core functions.
Analyze the existing career guidance tools on the market, identify their shortcomings, and design targeted solutions.
Technology selection:
Based on advanced large language model technologies such as OpenAI, natural language processing (NLP) is applied to understand user needs and generate high-quality career advice.
Machine learning technology is used to continuously optimize the accuracy of advice and adjust the model based on user feedback.
Design and user experience:
Design a simple and intuitive user interface for professionals so that users can quickly get started and get the services they need.
Ensure that user information is not abused through secure encryption and user data privacy protection.
Problem Statement
User Pain Points:
Lack of affordable personalized career advice: Many professionals, especially young people who have just entered the workplace, cannot afford the cost of hiring a career coach.
Lack of efficient career development tools: Most existing career development tools focus on one aspect (job hunting, resume optimization, etc.) but cannot provide comprehensive career planning advice.
Lack of soft skills and psychological support: Career development is not just about skill improvement. Workplace stress and emotional management are also key to workplace success, but such support services are rare.
Market Demand:
Modern professionals need a tool that can provide them with long-term and continuous support to help them develop career plans and cope with workplace challenges.
Professionals want to get advice at any time, regardless of location, time, and cost.
Marketing Market segmentation and positioning:
Divide the target user groups into four categories: young people who have just entered the workplace, mid-level professionals who want to be promoted, freelancers/entrepreneurs, and people seeking career transformation.
Design marketing content and user experience according to the specific needs of each group
Marketing strategy:
Social media marketing: Promote the application through platforms such as LinkedIn and Instagram to attract the attention of professionals.
Content marketing:
Show the value of MentorAI in career planning by publishing blog posts, videos, podcasts, etc., related to career development.
Partner program:
Cooperate with educational institutions and online learning platforms to promote MentorAI's career advice and learning resources.
User retention: Ensure continuous use of users through regular career progress reports, reminding users of their career goals, and providing continuous advice.
Provide incentives such as point systems and career badges to enhance users' sense of achievement and engagement.
